Evolution of Evaluating Values

By: Shahab Sabahi, Policy Analyst in Energy Security and Policy Research Group

Empirical  evidence shows how social evolution changes worldviews and motivations in societies [The World Values Survey www.worldvaluessurvey.org ]. According to the results there are cross-national differences which are robust and enduring, and they are closely correlated with a society's level of economic development: people in low-income societies are much likelier to emphasize traditions than are people in rich countries. These values surveys demonstrate that the worldviews of people living in rich societies differ systematically from those of people living in low-income societies across a wide range of political and social norms. The differences run along two basic dimensions: traditional versus rational values and survival versus self-expression values.

Traditional societies emphasize religion, respect for and obedience to authority, and national pride. These characteristics change as societies become more rational.

 The shift from survival to self-expression values is linked to the rise of postindustrial societies. It reflects a cultural shift that occurs when younger generations emerge that have grown up taking survival for granted. Survival values give top priority to economic and physical security and conformist social norms. Self-expression values give high priority to freedom of expression, participation in decision-making, political activism, environmental protection, gender equality, and tolerance of ethnic minorities, foreigners, and gays and lesbians. These values create a culture of trust and tolerance in which people cherish individual freedom and self-expression. These attributes explain how economic growth, which takes societies from agrarian to industrial and then from industrial to postindustrial, leads to democratization. The unprecedented economic growth of the past 50 years has meant that an increasing share of the world's population has grown up taking survival for granted. Mass priorities have shifted from an overwhelming emphasis on economic and physical security to an emphasis on subjective well-being, self-expression, participation in decision-making, and a relatively trusting and tolerant outlook.