By Shahab Sabahi,
Energy and Environment for Development – Policy Research Group
For society as a whole, the major benefit of status competition is that continuously raises demands for goods and services. It legitimates the expansion of existing markets and consumption. Furthermore status competition requires the introduction of new goods and services. It, in turn, inspires the supply side of the economy to increase the production and to carry out innovation. Ever-last demand and innovation [creative destructive, J. Schumpeter] are two pillars of a capitalistic economy. Thus, status competition is inevitably essential for perpetuating economic growth.
However there are
also disadvantages that arise from status competition, let alone environmental
impacts, such as individual’s internal conflict. Status competition may differently
affect dominate and subordinate members of society. There is a vast literature on
the competition-driven-individual’s stress in the field of biology. Stress, as lab
experience reports has testified is a sign that a living object is growing increasingly
unfit for the environment in which it lives. A. R. Wallace’s research showed when
a living object and its environment are no longer a good match, either should give,
and it is always the former.
In long term, the person
who exposes to prolonged stress would lose its competition ability. Research
shows person who experiences stresses or radical changes has large chance to
hold high level of cortisol in its body at the cost of reduction in testosterone.
Cortisol is a chemical inside bodies that is released in response to stressful
events, while testosterone is essential steroid for boosting competition (research
articles in Social psychology field).
According to the above argument, eventually status competition washes away its earlier economic benefits and leaves behind an ineffective consumption-centered society.
Perhaps social logic should influence individual’s decision towards
a higher quality, instead of status, competition.